A recent survey shows that most home buyers search online to find their next home, so it would seem like you're wasting your time preparing for an open house showing. However, no buyer will make a major purchase like buying a home without seeing the property first.
So, while an open house yard sign might not be the best way to advertise a home for sale, it's still a necessary sales tool. There's nothing to stop sellers from advertising open houses online, but you'll still need to show prospective buyers around on the big day.
Read on to explore our property experts' most successful open house tips.
Preparation Makes Perfect
Hosting an open house isn't as simple as opening your doors and welcoming potential buyers in. Open house preparation involves key real estate showcasing steps to present your property in the best light.
You must declutter the interiors, remove personal belongings, and tidy up your yard. This helps create a neutral canvas for buyers to envision themselves living in these spaces.
Clean, well-lit spaces limit distractions and help people process information better.
Aggressive Marketing Pays
Marketing is key to attracting home buyers. The first step is creating an appealing real estate listing and publishing it on platforms frequented by your target market.
An experienced broker is your best ally when it comes to determining a fair value for your home, creating a listing, and online marketing. Once you've got all the basics in place, you can start advertising your open house on all your social media platforms, local notice boards, and via email to your contacts.
Yard signs might be old-fashioned, but they can draw in a few extra buyers during the day, so don't overlook them in your marketing efforts.
Engagement Plays a Big Role in Open Houses
Offer refreshments and snacks, and play a soundtrack of soothing music during the open house. This helps create a welcoming atmosphere and a positive experience for buyers.
Take time to greet each guest and tell them about the benefits of your home's location, layout, and design. Ask if they have questions, and provide key information about nearby attractions and conveniences.
If your home is part of an HOA, highlight the community vibe and available amenities. These are huge drawcards for home buyers.
Get Help Selling Your Cincinnati Home
Although open houses might be an old-fashioned way to market your property in the technological age, they can make all the difference toward achieving a sale. Actively marketing your home, preparing it carefully, and keeping potential buyers engaged are key factors for a successful open house.
A property broker or real estate agent can guide and assist you at every stage. At PMI Gatekeeper Realty Services, our team is well-informed on all the best open house best practices.
We are backed by a franchise with over two decades of experience in Ohio real estate, and our onsite brokers are well-versed in the intricacies of the Cincinnati real estate market.
Team up with us to kickstart your journey toward a successful home sale.
